• AO.com offers a vast selection of electrical goods, including appliances, TVs, and laptops, catering to diverse customer needs.
  • They provide additional services such as delivery, installation, and recycling, enhancing customer convenience and satisfaction.
  • AO.com adheres to consumer protection regulations and offers extended warranties and insurance plans, ensuring customers feel secure in their purchases.

Potential Concerns

  • Customers may experience delays in product delivery due to logistical or supply chain issues.
  • Some customers might face difficulties resolving issues or getting timely support from customer service.
  • As an internet-based shop, AO.com lacks face-to-face interaction, which might leave some customer questions about products unanswered.

What is AO.com?

AO.com is a UK-based online retailer specializing in electrical goods, including appliances, TVs, and laptops. It offers delivery, installation, and recycling services. AO.com was founded by John Roberts in 2000. The company is based in Bolton, Greater Manchester, United Kingdom.

Is AO.com Safe – The Details


AO.com complies with UK regulations, including the Consumer Rights Act, GDPR for data protection, e-commerce laws, advertising standards, health and safety regulations, and the WEEE Directive for electronic waste recycling.

WEEE – What is it?

The Waste Electrical and Electronic Equipment (WEEE) Directive is a European Union directive that aims to reduce the environmental impact of electrical and electronic equipment waste. It sets regulations for the collection, recycling, and recovery of such waste to encourage environmentally friendly disposal and recycling practices. The directive places responsibilities on manufacturers, distributors, and retailers to manage electronic waste sustainably. Whilst the UK is no longer part of the EU, the UK has retained many of the EU regulations post-Brexit, including the principles of the WEEE Directive, through its own legislation.

Protection and Insurances

AO.com offers various protection and insurance plans for customers, including:

Product Protection Plans: Extended warranties that cover electrical goods against breakdowns after the manufacturer’s warranty expires.

Accidental Damage Insurance: Coverage for accidental damage to products, ensuring repair or replacement.

The AO Care Protection Plan: A comprehensive plan providing extended warranty, accidental damage cover, and breakdown protection.

Installation and Recycling Services: Additional services to install new appliances and responsibly recycle old ones.


Shipping Delays: The can occur from time to time especially during the holiday season. Items may get stuck or take longer than anticipated.

Quality Issues: Products may not always meet expectations. However, customer can return items that do not meet their expectations.

Return Complications: The return process might take longer during busy periods, affecting refunds or exchanges.

Customer Service: Users may encounter slow response times or difficulties in resolving issues.

Security and Personal Data

Yes, AO.com has a dedicated security team that focuses on ensuring the security and protection of personal data, complying with GDPR and other relevant regulations.


The Guardian


Retail Gazette

Summary – Is AO.com legit?

AO.com is a legitimate and well-established online retailer specializing in electrical goods. It was founded in 2000 and is based in Bolton, Greater Manchester, UK. The company is known for its reliable service, extensive product range, and compliance with various consumer protection regulations.